Hop to Rite Aid for Eggstra-Special Treats This Easter

CAMP HILL, Pa. (April 10, 2014) – Rite Aid is making it easy for the Easter Bunny to shop in one place this year. From now through April 20, store shelves at Rite Aid’s 4,600 convenient locations nationwide are filled with a wide selection of colorful basket varieties, loveable plush, staple Easter candy favorites and springtime novelty gifts.

Consumers are ready to shake off the winter blues and according to the National Retail Federation’s 2014 Easter spending survey, 80.3 percent of Americans will celebrate the holiday this year, with the average person planning to spend $137.46 on candy, apparel, gifts and more. Though consumers plan to keep budgets in check, total spending is expected to reach $15.9 billion.

“Spring is in the air at Rite Aid and from now through Easter, we are offering incredible prices on our holiday merchandise,” said Tony Montini, Rite Aid’s executive vice president of merchandising. “With our wide selection of affordable gifts, from basket fillers to candy treats, you are guaranteed to find all your Easter needs at one of our convenient locations.”

Chocolate Bunnies, Candy Eggs and PEEPS Galore
It’s just not Easter without a tasty bunny in every basket! In fact, the NRF predicts consumers will stock up on Easter candy, spending $2.2 billion on their favorite treats. Choose from our wide selection of Russell Stover, Dove and Ferrero Rocher chocolate bunny classics available in a variety of delicious flavors such as peanut butter, milk, dark or white chocolate. Fill baskets with brightly colored marshmallow PEEPS, a rainbow of jelly beans, Cadbury Eggs, Ghirardelli and Lindor premium chocolates and other Easter inspired candy favorites.

Egg Kits to Dye For
Colored eggs are a staple of this holiday. Whether you’re hosting the neighborhood egg hunt or simply dyeing for fun, Rite Aid carries many Easter Egg dye kits from PAAS. Brighten any Easter Basket with speckled, glitter, tie-dye, golden glimmer and texture dye kits.

Don’t Be a Basketcase this Easter
Let Rite Aid do the work for you this holiday! Choose from one of our pre-filled, themed baskets stuffed with Easter plush, candy and toys. With Minnie Mouse, Teenage Mutant Ninja Turtles, Disney Fairies, M&M’s, Spongebob themes and more, customers are sure to find the perfect basket for “everybunny” on their list.

For those looking to build a perfect personal Easter basket, Rite Aid offers a large variety of baskets to fill including bamboo, wicker, fabric or plush styles. Don’t forget the Easter grass, available in paper, tinsel and bright poly fill. To make your basket eggstra-special, Rite Aid also carries a wide assortment of fillable, plastic eggs – choose from metallic, pastel, bright or glittered varieties.

Add a cuddly touch with seasonal plush, all under $19.99, including Easter favorites such as dancing and singing ‘Easter Goes Hop’ bunnies, lambs, ducks, pigs and Beanie-Boos.

And to complete your basket, choose from Rite Aid’s selection of toys including sidewalk chalk, Art Skills, Crayola and Playskool art accessories, Easter puzzles and hopping chicks and bunnies. For outdoor fun, Rite Aid’s Kids Stuff private brand toys include sports balls and lawn bowling sets, horseshoes, ring toss and plenty more.

Springtime Cheer
Bring the spring season to life with festive Easter door wreaths in floral and egg designs or brighten any window or door with Easter gel clings and window stickers. To celebrate the fact that Spring has officially sprung, Rite Aid is also offering great prices on garden lighting and décor items including solar statuaries and pathway lighting. Ring in the season and welcome seasonal friends with a wide selection of wind chimes, bird feeders, bird houses and more.

What Type of Easter Candy Are You?
Visit Rite Aid’s Facebook page at www.facebook.com/riteaid to take the quiz and find out now! Also, every Monday from now through Easter, shoppers can enjoy print-at-home coupon offers for spring-inspired candy and beauty products. While there, find sweet springtime recipes, perfect for an Easter Sunday celebration.

Rite Aid Corporation (NYSE: RAD) is one of the nation’s leading drugstore chains with nearly 4,600 stores in 31 states and the District of Columbia and fiscal 2013 annual revenues of $25.4 billion. Information about Rite Aid, including corporate background and press releases, is available through the company’s website at www.riteaid.com.

SOURCE: Rite Aid